Online Lead Generation Agency

Be a leader in online lead generation.
Team up with a clever agency in Sydney. 


A clever Online Lead Generation agency

Metric Labs is a data-driven agency based in Sydney. After years of experience working in lead generation marketing with a diverse set of clientele, we understand the science behind it. Our effective lead-capturing tactics and strategies  have helped our clients successfully nurture qualified leads into converting customers.

The entire customer journey through the marketing funnel is encapsulated within brand awareness and conversion, and in between lies the consideration phase. But the starting point is always online lead generation. Unless you have a good grasp and clarity on your online lead generation plan, driving the journey successfully to completion isn’t foolproof. 

Metric Labs can help you gain quality insights to state-of-the-art online lead generation strategies. Spend precious time focusing on your business  while we optimise your entire lead generation process.

The importance of online lead generation

Let’s face it, lead generation is one of the top challenges faced by marketers. The marketing landscape might have changed dynamically over the years but one thing that remains constant is the importance of online lead generation. After all, lead generation is the driving force for sales teams across all businesses. According to Hubspot, around 61% of marketers have quoted lead generation as one of the toughest challenges they face.

Companies need quality leads to direct their marketing initiatives towards, so that bottom marketing funnel goals can be achieved. As we mature in terms of marketing manoeuvres, the tools, paraphernalia, and science of lead generation have changed massively. We want to educate you about some of the experience and knowledge we have on lead generation, and how to turn your lead generation initiatives into a successful venture. 

Let’s throw some  light on the latest tools and strategies tied to online lead generation!

Some successful online lead generation tactics

Following are some of the successful lead generation tactics we have employed and delivered: 

Email marketing

Email marketing is one of the most primitive forms of marketing online. Yet we can’t undermine its potential in lead generation. 

Our data-driven email marketing campaigns combines engaging and valuable content to create new leads, with optimisation to nurture them into converting customers. Our effective targeting tactics enable us to peel through the layers to reach qualified leads that are ready to be nurtured and pushed down the bottom of the marketing funnel. When injected to the right audience at the right time, periodic email marketing campaigns and content rich newsletters with the right CTA’s are hard to ignore. 

Capturing qualified leads from prospects and turning them into converters is oh, so possible with strategic email marketing campaigns.

Landing pages

Landing pages help capture vital information pertaining to a prospect. Data—like name, email and contact information—can be easily captured by highly optimised landing pages. Our team of analytical and creative minds are experts at creating engaging post-click lead generation pages. 

We strive to understand each business’s unique product or service, so that our landing pages align to your business’s needs and marketing goals. Designing an optimised landing page with state-of-the-art tools and technology tailored to your business goals is a powerful way to to turn a lead generation campaign into a revenue-earning game. Our landing pages that have formed part of lead generation search or display campaign have delivered significant results for our clients.

 We understand that most of your paid lead generation campaigns are potentially futile if not directed to the appropriate landing page. We believe all paid investments should be driven towards the right efforts that attain results. Metric Labs can help you gain your money’s worth.

Content marketing

Campaigns are sure-shot lead magnets. They help engage the audience with relevant content from which they can derive value from. A well-planned content marketing strategy would be to periodically publish fresh and unique content that the reader can consume. E-books, white papers, blogs, social media posts, and just about any format that can get your prospects hooked and ready to move down the marketing funnel can be used here. Remember, content should always seek to add value. 

From production to placement and increasing scope through channels, Metric Labs meticulously plans execution at all levels. We conduct extensive research on content aligned to a brand’s niche audience’s interests. We devise our content marketing strategies around that granular analysis. 

Our team of in-house copy writers and SEO specialists can aid your content creation efforts to aggressively make it SERP-optimised and effective.

An agency that understands

Metric Labs is an agency that cares. We are a crew of digital marketing minds that constantly strives to deliver results. Our mission is to understand a brand’s pain points to customise our lead generation strategies accordingly. We will listen and empathise with your marketing goals. 

We use our diverse set of in-house services to ensure that our online lead generation initiatives are cost-effective and  results-oriented. Our Paid Social Media and Paid Search lead generation efforts have yielded results for our clients. We have consistently cajoled prospects into qualified leads and nurtured them to drive revenue for companies. We make sure our results are seen—our job is not complete until we have transparently communicated our efforts to you.  Our MoM reports are a norm through which we update you on the progress made. 

Be a leader in online lead generation. Give us a yell to team up with us.

Client testimonials


“The Metric Labs team have been professional and responsive.

We’ve seen increased lead generation, and we can see where our leads are coming from.”

Rob Lynch

Couriers & Freight


“I have worked with Vincent from Metric Labs for over 5 years now.

Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.

The team at Metric Labs is also diligent, responsive and really pleasant to work with"

Martin Lazarevic

National Crime Check


“It comes down to integrity and the ability to deliver that would define the Metric Labs team.

In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.

If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”

Lauren Earl

Manning Cartell


“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.

They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.

The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”

Stephanie Lay

Good Capital Group

Frequently asked questions

What is online lead generation?

Online lead generation is the process of capturing interest for a businesses’s products or services through various digital channels. Online lead generation is a process that involves strategies like inbound marketing and lead generation campaigns through paid search and paid social.

How do you generate self leads?

Self generated leads are the ones achieved by the sales reps or sales team of a business. One can generate self leads through networking via events, social selling on channels like LinkedIn, cold prospecting through emails, or direct cold calling.

How can I generate online leads?

A business can generate leads online through various marketing strategies like email marketing, building appropriate post-click landing pages, or through relevant content marketing. The idea is to collect data from your audience of interest and urge them to submit information like name, email, and other details. Eventually, prospects convert into qualified leads. They can be nurtured further and turned into customers, thereby achieving bottom funnel objectives.

How to start with online lead generation?

Simple—get in touch!


Email us at hello@metriclabs.com.au or call us on 02 9134 3889 to get started. Your journey on creating data-driven lead generation strategies starts here.


Social Media Marketing Awards 2019

Best Use of a Chatbot in Social Media Finalist

AMI Awards 2019

Small Budget Marketing Finalist

AC&E Awards 2019

Best Campaign using New Technology Finalist

SEMrush Search Awards 2019

Best B2B Campaign Finalist



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