LinkedIn Advertising Agency
A clever LinkedIn advertising agency
Metric Labs is a clever digital marketing agency. Among our spectrum of social media marketing services, we offer smart, data-led tips and tricks on LinkedIn Advertising. LinkedIn is known to be the best professional networking platform which has developed into a powerful advertising medium for B2B brands and businesses. It is also the world’s largest professional network with more than 560 million active users. According to LinkedIn, for every 5 active users, 4 are business decision makers.
LinkedIn has become the place to visit when it comes to growing and expanding your business, or connecting with a broad network of professionals. It’s perfect to showcase a brand’s message across the appropriate professional crowd, and provides the perfect opportunity to target high-level decision makers at an organisational level. It might not be as visual as the other social media platforms but it surely tops all the global professional networking platforms; B2B brands wouldn’t want to miss out advertising here. LinkedIn ads now gives a change to leverage your objective based advertising to the right crowd using laser-targeted strategies.
Metric Labs is a LinkedIn Marketing agency formed by a diverse group of people from different disciplines who, when combined, deliver the best results to our clients. As a social media marketing agency, Metric Labs has developed a unique combination of unconventional thinking and applied mathematical know-how that allows the creation of cost-effective advertising across paid social media. We have a vast experience in LinkedIn ads as well. We have worked with clients across multiple industries. Our approach is data-centric and results-oriented. Get in touch if you want your brand messaging delivered with smart data-led strategies and optimised with clever insights.
LinkedIn features as an advertising platform
Our LinkedIn advertising strategies
An agency that cares
Metric Labs is composed of a crew of digital marketing aficionados who dote on data and analytics. Nothing is more factual and transparent than data. You can count on us to be caring towards your brand’s pain points as much as you! Trust and a transparent communication structure based on data are the cornerstones upon which we build to deliver the results you desire.
Did we also mention that we are a Google partner? Make the best of our LinkedIn advertising agency services and the spectrum of our other related services we have. We have catered to diverse array of clientele and have the technical capabilities and know-how to deliver the right results for you.
We are serious and passionate about what we do. Absolutely no fluff. Get on board today and learn some seriously brilliant LinkedIn Advertising strategies through us. We understand LinkedIn advertising and are experts at it!
“The Metric Labs team have been professional and responsive.
We’ve seen increased lead generation, and we can see where our leads are coming from.”
Couriers & Freight
“I have worked with Vincent from Metric Labs for over 5 years now.
Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.
The team at Metric Labs is also diligent, responsive and really pleasant to work with"
National Crime Check
“It comes down to integrity and the ability to deliver that would define the Metric Labs team.
In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.
If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”
“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.
They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.
The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”
Good Capital Group
Frequently asked questions
LinkedIn advertising is a B2B advertising system that provides an opportunity to connect and engage with audience members, and advertise to them in the context of business networking.
LinkedIn provides businesses an advertising platform that—with the right expertise—can be easily used to increase brand awareness and engagement. LinkedIn marketing can be adapted to a high number of ad formats such as sponsored content, sponsored messaging, text ads, video ads, carousel ads, and dynamic ads.
When it comes to audience targeting, LinkedIn also provides a set of customisations for effective targeting.
LinkedIn Ads are best for B2B brands that seek to exploit and leverage this professional networking platform as a means to reach decision makers and top level executives who influence decisions in an organisation. As a LinkedIn ad agency, we have helped B2B brands derive results through our LinkedIn marketing strategies. We definitely say that that LinkedIn ads are worth it.
There are numerous LinkedIn ad formats to choose from. The best LinkedIn ad format for a particular brand would depend on its marketing goals.
Akin to other platforms, LinkedIn advertising costs are determined by your bids and budgets. Your overall ad spend will vary based on your business and your marketing goals, and this in turn determines the ads and the campaign duration you might choose.
However, LinkedIn advertising specifies a minimum spending criteria for brands:
- $10 daily budget per campaign
- $10 total budget per campaign (an optional feature for Sponsored Content)
- $2 bid for CPC or CPM on text ad campaigns
On an average, businesses are believed to pay $5.26 per click and $6.59 per 1000 impressions, as well as $0.80 per send for sponsored InMail campaigns.