LinkedIn advertising is a B2B advertising system that provides an opportunity to connect and engage with audience members, and advertise to them in the context of business networking.
LinkedIn provides businesses an advertising platform that—with the right expertise—can be easily used to increase brand awareness and engagement. LinkedIn marketing can be adapted to a high number of ad formats such as sponsored content, sponsored messaging, text ads, video ads, carousel ads, and dynamic ads.
When it comes to audience targeting, LinkedIn also provides a set of customisations for effective targeting.