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Happy Clients
Evidence-based Digital Marketing services.
100% transparency, no excuses, and no dodgy practices. Just serious digital results.
Data Analytics
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Paid Search
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Paid Social Media
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SEO
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About Us
Metric Labs is a multidisciplinary team who use mathematics, statistics and technology to deliver value to our clients.
Whether it’s a local startup or large multinational, our team has delivered growth for clients in a variety of industries using paid search, social media marketing , SEO and data analytics consulting.
We love experimenting with data and testing unconventional strategies to uncover new ways of reaching audiences, whether that’s targeting interests or adjusting advertising based on the weather to reach the right people at the right time.
Our experience spans all major digital channels, including paid and organic search, social, chatbot marketing, display and video advertising and a variety of automation platforms.
- Used a combination of macro and micro conversion values in target CPA bidding to improve CPL's for B2B lead generation clients
- Built a script to help auto-exclude negative placements in display ads based on TLD's
- Used location customisers and weather scripts to help improve a client’s lead volume and conversion rates
- Used organic & paid reports to help improve a client’s budget efficiencies
Dashboard Examples
Fortnightly Report
Includes:
- Understand your business goals
- DataLayer configuration
- Map current UA events and custom dimensions to GA4
- Enhanced Measurment set up
- Datastream configuration
Monthly Report
Includes:
- Understand your business goals
- DataLayer configuration
- Map current UA events and custom dimensions to GA4
- Enhanced Measurment set up
- Datastream configuration
Client testimonials
“I have worked with Vincent from Metric Labs for over 5 years now.
Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.
The team at Metric Labs is also diligent, responsive and really pleasant to work with"
Martin Lazarevic
National Crime Check
“It comes down to integrity and the ability to deliver that would define the Metric Labs team.
In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.
If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”
Lauren Earl
Manning Cartell
“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.
They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.
The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”
Stephanie Lay
Good Capital Group
Case Studies
Manning Cartell
Manning Cartell is an established Australian designer brand. The brand’s bold, feminine and highly sought after designs are the collective vision of three sisters. Known for their innovative, ethical and sustainable business practices, Manning Cartell is worn by stylish women worldwide.
Scope of Work
01.
Paid social campaign strategy and management
02.
Paid Search set up and Management
Result
- x13.60 overall ROAS
- x32.28 ROAS in Dynamic Remarketing campaigns
- $0.79 Overall Cost Per Landing Page View
- Instagram Reach and Traffic CPMs consistently under $1.80
Coreserve
Coreserve is a facility management company based in Sydney. The company offers mobile commercial kitchen appliance repairs to hospitality businesses – restaurants, cafes, hotels etc. The client was looking to increase leads for mobile commercial kitchen appliance repairs.
Scope of Work
01.
Initial consultation
02.
Paid search implementation and management
03.
Data analysis and reporting
Result
- CTRs of 21% where industry averages are closer to 10%
- 27% increase in conversions Year on Year
- 30% increase in conversion rates from previous period
Cryoclinics Australia
Cryoclinics Australia is a wellness service company within a relatively new market – cryotherapy and cryolipolysis.
Scope of Work
01.
Paid digital marketing strategy and implementation
02.
Campaign creation and management
03.
Chatbot design, build and management
Result
- 3x Return on Ad Spend
- 80% cheaper Cost Per Lead compared to traditional social campaigns
- 9x better Cost Per Lead compared to the client’s in house campaigns
- 80% follow up response rate
Frequently asked questions
Google Adwords is Google’s auction-based advertising system in which advertisers bid on certain phrases and compete to appear on Google’s search engine results page. Google Adwords is sometimes referred to as Google Ads, Adwords, or PPC advertising.
There are quite a number of factors that can affect the cost of bids in Google Adwords. The most important factor is the competitiveness of a keyword. Similar to an auction, if many bidders are bidding on a specific keyword then you will find the bids of that keyword will be high.
The beauty of Google Adwords is that there is no minimum fee to start advertising. You can start with as low as $10 or as high as $1m. If you have never done Adwords in the past, we recommend starting with at least $500 a month as this will allow you to get sufficient learning in order to make better decisions in the future.
Getting started is simple. Just email us hello@metriclabs.com.au or call us on 02 9134 3889