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Services
Landing Page Design Agency
Partner with Metric Labs to design high-converting landing pages.
Increase traffic, leads and sales.
A clever Landing Page Creation agency
At Metric Labs, we are experienced in working with a diverse set of clientele who needed tailored strategies for their marketing initiatives.
We have done some smart research and data-driven analysis to locate the kinks in marketing plans and eliminate them for maximum results. We have helped design efficient landing pages that were mapped to each individual brand’s marketing campaigns. Our tailored landing pages on Google Adwords, Facebook, and LinkedIn provide a seamless experience across all platforms. Attention-grabbing text and call-to-action buttons with super relevant intent makes sure that the visitors are urged (read: not forced) to naturally convert.
Did we mention we are also an award-winning Google Partner agency? Our landing pages are crafted in line with the best practices. Make sure your landing pages are not an offset to your advertising goal. Get in touch today to know how.
Why are landing pages important?
Every business/brand has a marketing objective or KPI envisaged for their advertising campaigns. Whether it’s driving traffic to a website, obtaining leads to add to your pool of audience or increasing sales, landing pages can make or mar the success of an advertising campaign.
Successful campaigns always have a well-designed and optimised landing page tied to them. The last thing we want to have is a user click though an ad and be led to an irrelevant page. Poor practice like this loses potential customers. All paid search, paid social, and SEO efforts will be just a hit and miss if there are no relevant landing pages. When it comes to a profitable advertising campaign, a strategised landing page is a must-have to hit the bull’s eye. Maximise your ROI with a landing page that attracts conversions.
Some hot tips for high converting landing pages
At Metric Labs, we have dealt with and created multitudes of campaigns. We surely reckon with the force of a high converting landing page. Through years of testing, experimenting, and analysis, we have finally found a secret formula that works well in our favour. There are some primary elements to a landing page that, when done right, delivers the best results.
These are a few tricks that have worked for us without fail. If you want the comprehensive guide to a foolproof landing page with more juice, just drop us a line!
Less is more
Many would agree to disagree. but we believe that a minimalist approach works best. A landing page with the minimum form fields and the minimum jargon is the the most effective. Landing pages need to be clean, impactful, and less noisy. The intent should be to keep the visitor there, not confuse with too much information.
Efficacy of persuasion
The psychology of persuasion should be inherent in a landing page. What could be a better example than social proofs? Including social proofs where possible gives users a sense of security and assurance. For example, a client testimonial in the footer.
Hero images
By hero images we mean a strong image that conveys the product messaging effectively. The image should be the dominating factor of the landing page. A single glance should be able to make the whole purpose of the landing page clear. Types of hero images are:
- Product-focused
- Process-focused
- Outcome-focused
Benefit statements
A benefit statement is the Unique Selling Point (USP) of a landing page. The visitor needs a clear understanding of the take-aways, from the very outset. For instance: a discount, sale offer, or a free trial. Placement is the key here. Including it above the fold or just above the CTA does the trick here.
A smart CTA
A clear and well-meaning CTA is the primary element of any high-converting landing page. It should be attractive, clickable, and compliment the marketing objective. Use of contrasting colours is recommended to make it visually appealing and distinct to the visitor.
An agency that understands
Metric Labs is a diverse team of creative nerds motivated by data. We take our data seriously and use it to fish out the most granular reports for you. Reports can give you an edge over your peers and provide insights to iron out the creases in your marketing blueprint.
We care for our clients. Imagine working with a landing page design agency that cares for your business just as much as you do. At Metric Labs, we understand that our success as a landing page design agency is based on the success of our clients. We take time to understand our clients’ businesses and work extensively to make sure that we deliver.
You can also avail our range of digital agency services while we help you create high-impact landing pages. We have worked with clients from multiple industries, from heavy machinery, fashion, I.T, to retail. We know how to custom fit landing pages to your campaigns. Start designing high converting landing pages. Get in touch with Metric Labs.
Client testimonials
“The Metric Labs team have been professional and responsive.
We’ve seen increased lead generation, and we can see where our leads are coming from.”
Rob Lynch
Couriers & Freight
“I have worked with Vincent from Metric Labs for over 5 years now.
Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.
The team at Metric Labs is also diligent, responsive and really pleasant to work with"
Martin Lazarevic
National Crime Check
“It comes down to integrity and the ability to deliver that would define the Metric Labs team.
In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.
If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”
Lauren Earl
Manning Cartell
“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.
They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.
The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”
Stephanie Lay
Good Capital Group
Frequently asked questions
What is a landing page and how does it work?
A landing page, also called a lead capture page or destination page is a stand-alone web page that a visitor is led to after clicking on an organic search result or a paid ad. Landing pages are designed with the aim to convert a visitor to a brand’s marketing campaign.
How to create high converting landing pages?
There are several factors to consider here. The main ingredients are a clear value proposition, a minimal and simplistic approach in design, social proof, a benefit statement, and a distinct call-to-action button.
What is landing page in a website?
A landing page in a website might be any page contained within the website. Each page has a purpose and is a potential search engine landing page.
How to start creating high converting landing pages?
Simple—get in touch!
Email us at hello@metriclabs.com.au or call us on 02 9134 3889 to get started. Your journey in creating data-driven and strategic lead pages starts here.