Instagram Advertising Agency

Get on board with a smart Instagram Advertising Agency in Sydney and boost your brand marketing

A smart Instagram marketing agency

Metric Labs is a clever digital marketing agency. We have developed a unique combination of unconventional thinking and applied mathematical know-how that allows us to create cost-effective advertising across paid social media. We have extensive experience in social media marketing, Instagram marketing included. We have seen the tricks of the trade when it comes to Instagram.

Second to only Facebook, Instagram has by far the most potential, when in comes to reach and engagement. With 26.9 million users already using this platform, this is rich mining field for marketing aficionados. When it comes to getting noticed, Instagram is unbeatable. After Facebook advertising, marketing on Instagram is our favourite game. We have experience playing it and have ruled it well. The attention span of your audience is limited. There is no better way to capture it than with snazzy Instagram marketing campaigns. We can guide you to the right strategies and tactics.

There is so much more to this platform than just Instagram sponsored posts. We keep ourselves abreast of the latest trends and strategies on Instagram. We know what works on this very popular social media platform. Optimised Instagram advertising campaigns are your medium to ace social media marketing. We can help you in the “optimising ” bit.

Metric Labs is an Instagram Marketing agency formed by a diverse group of digital marketers with different strengths , when combined, delivers the best results to our clients. Our social media advertising services including Instagram marketing has been commended by our clientele. We think it’s a job well done when our clients are happy. We have worked with some of the top brands in Australia. They come from myriad backgrounds, which include finance, fashion, IT. There is “no one size fits all” strategy for businesses. That is where we come in. We make tailored and “fit to brand” Instagram advertising campaigns that takes into account, each brand’s individual marketing goals and pain points. 

We are a Sydney based digital marketing agency formed by a multidisciplinary group of creative and data driven people with strengths and experience in different industries. Partner with a social media agency that cares and see the difference. Reach out to Metric Labs today!

What we love about Instagram

We believe Instagram’s super power lies in rich visuals and high engagement. These unique traits can’t be topped by any other social media platform. Stories, polls and engaging feeds make it an enticing platform for the social media savvy crowd. Instagram users lap up engaging content. This is where you can expect your brand to capture your target audience with creative Instagram advertising campaigns. According to projections, Instagram will likely net $33.71 billion in ad revenue during this year. Instagram is also the only platform where there’s a significant increase in usage by marketers globally. No brand would want to miss out reaping marketing revenue from this online advertising platform.

As an Instagram ad agency, we like this platform so much that we have compiled a list on its features that we exploit to our advantage : 

  • Instagram boasts of a crazy rate of reach and engagement. With 800 million users monthly and growing, we love to capture our crowd here.
  • Marketing on Instagram is made easy with Instagram Business Manager.
  • The fact that Instagram ads can also be created from Facebook Ads Manager, makes our life a lot easier.
  • Choice of marketing goals that Instagram gives brands :
    • Brand awareness
    • Reach
    • Traffic (for clicks to your website or to the app store for your app)
    • App installs
    • Engagement (for post engagement only)
    • Video views & conversions.
  • Creative ad formats Instagram ads include has us spoilt for choice. Image feed ads, video story ads, video feed ads, carousal feed ads, canvas story ads and more gives us the ability to best align our Instagram ads to our client’s marketing goals.
  • Instagram uses Facebook’s audiences to target. That’s one less thing to do. Talk about maximising output with minimal effort.
  • Instagram ads gives a choice of configuring the target audience through demographics, topics, interests, placement, look alike audiences, custom audiences and more . This kind of takes you closer to acing your Instagram marketing efforts.

The list doesn’t end here. There’s more. Imagine using all these wonderful features resourcefully to turn your Instagram advertising initiative into a profitable venture. As a social media marketing agency, Metric Labs can make this a reality. We have been there, done that. Want to drive your brand’s Instagram advertising campaigns a notch higher than your competitors? Simply give us a yell!

Our Creative Instagram Strategies

We are a data driven Instagram advertising agency. We use data to read through the most effective metrics that deliver. We rely on data to make decisions on what’s the hottest strategy for a brand’s approach to advertising on Instagram. Our methods , therefore, are reliable and result oriented. There is “no one method fits all” strategy in Instagram advertising. We tweak our tricks until we have found one of the best ones suited to a business.

A few Instagram Advertising strategies that we follow:

  • Understanding your competitors. Never underestimate your peers. An intensive study of their tactics helps concoct the best formulas to outwit them.
  • Getting interested in the consumer. Instagram users that form a part of your audience have likes and dislikes that hints content which resonates with them. We revolve our Instagram ads on these findings.
  • Leveraging user generated content. Authentic relationships with your audience is key to healthy brand marketing through relevant content. UGC strengthens connection with your audience and leverages advertising with minimum expenditure.
  • Power of hashtags and CTAs. Using popular and relevant hashtags can drive conversions like crazy. Expect to be seen and explored through relevant and hierarchical hashtags on your Instagram ads. A clear CTA and landing page linked to Instagram ads on your advertising campaign will lead your sought after crowd right where they want to stay and convert.
  • As a data loving digital agency, we have always emphasised on analytics and its role in measuring your advertising efforts correctly. Apart from Google Analytics, Instagram Analytics also provides a great insight on how to drive and optimise your Instagram advertising campaign.


Metric Labs uses strategies that deliver. We are an Instagram advertising agency that loves experimenting and using effective marketing tricks. We also offer a range of other services as a social media advertising agency. Intrigued?  Give us a shout out to know more.

An Instagram Marketing Agency that cares

Metric Labs is an Instagram advertising agency that cares. We understand your unique business need and goals. Our team of dedicated digital marketers are at your service to work out the best online marketing solutions for you. Our social media marketing tactics have driven key results for our clientele. Did we mention we are also a Google partner? You can trust us to turn your Instagram advertising game on its head and see great results. Crafting the right Instagram campaigns with the right Instagram ads and know-how require grit, strategic thinking and expertise. We don’t just understand Instagram marketing. We are experts at it! Advertise on Instagram like a pro.  Learn how analytics and data combined with some of the most brilliant marketing strategies can change how you market on Instagram. Get in touch today!

Frequently asked questions

Instagram Advertising is a marketing tool that is used to run paid sponsored content on Instagram to reach a wide and refined audience, in a manner similar to Facebook ads.

Instagram advertising is  really effective in growing brand awareness, increasing website traffic, generating leads and pushing customers toward the end of the conversion funnel.

Instagram is a visual platform  that offers a  a choice of ad formats that varies from Stories ads, Photo ads, Video ads, Carousel ads and Collection ads. All of these creative ad formats can be leveraged by Metric Labs to meet your business needs.

The costs for putting up and running an ad on Instagram depends on many factors. The model is based on CPC (cost-per-click) and CPM’s (cost per impressions), and prices are determined according to the ad auction carried out by Instagram. The average cost per click (CPC) for Instagram ads is believed to range between $0.70 and $0.80. 


We get to know you, your business, your industry and your competitors. Then we  listen to your needs, and we perform an analysis and audit of your current social media platforms. After this is done, and once you have agreed to use our services, we create a unique strategy towards meeting your objectives including both a short and long term action plan. On a daily basis we monitor and optimise your Instagram account and each campaign separately, to deliver the best results. We will also prepare a personalised report dashboard so you can track your results and follow your progress.

Instagram is an engagement rich visual platform with huge potential for getting your brand noticed. Instagram ads might be instrumental in turning your paid social media advertising initiatives into a profitable venture.

Instagram is a social media platform flocked by people who come to be inspired and discover things they are interested in. This includes content from brands and businesses. Instagram has more than 800 million active users and 15 million business profiles with an impressive growth rate. With these many users and people scrolling through their app, you should be thinking of advertising there. This is where we, Metric Labs, come to you as an experienced Instagram marketing agency based in Sydney, to help reach your objectives.

Simple. Get in touch.

To get started, email us at


call us on 02 9134 3889. Your journey on creating amazing Instagram marketing strategies starts here.



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