The Google Analytics 4 audience builder will soon be integrated into Google Ads to simplify audience creation and application to campaigns. To make this possible, a new cross-product access management model is being introduced for Google Ads, which allows a Google Analytics 4 property Admin to grant explicit permissions to users in a linked Google Ads account. With this model, the Google Analytics admin can assign roles with different levels of access to Google Ads, such as Administrator, Standard, or Read only. These assigned roles will determine access to Analytics features in Google Ads, including the ability to create Analytics audiences. Learn more about user access for Ads integration.
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