Updates to the revenue metrics in explorations

In its latest update, Google Analytics introduces new revenue metrics in explorations, including:

  • Gross item revenue: Total revenue generated from items alone, excluding tax and shipping.
  • Gross purchase revenue: Total revenue derived from purchases made on your website or app.
  • Refund amount: The overall sum of refunds issued on your website or app.

Additionally, Google Analytics streamlines the Metrics picker in explorations by removing the following duplicative revenue metrics:

  • Ecommerce revenue
  • Event revenue

To track revenue from ecommerce transactions in explorations, you should use the Purchase revenue metric. While existing explorations that use the removed metrics will continue to function, it is advisable to update them and utilise the new revenue metrics for any new explorations.


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