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Universal Analytics 360 product changes

As previously announced, traffic from the European Economic Area (EEA) will no longer be available for Universal Analytics 360 advertising capabilities (remarketing, conversion export, and bidding optimisation) as of March 2024. Additionally, not all traffic will be supported by several services on Universal Analytics 360, including real-time BigQuery export and reporting as well as API.

Find out more about the features that Universal Analytics 360 has discontinued.

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