Trend change detection

Trend change detection is an innovative type of insight that identifies small but long-term and significant changes in the direction of your data. It, like anomaly detection, detects a shift in data. The key difference is that anomaly detection exposes rapid spikes or dips in data, whereas trend change detection highlights more subtle changes over a longer period of time.

Google Analytics shows these changes in an Insight card on the Home page’s Insights & suggestions section, as well as in Reports snapshot and Advertising snapshot, and in the Insights Hub.

Learn more about trend detection here.

Our quarterly Google Analytics 4 foundations workshop is back – reserve your spot!