Google Analytics 4 now includes behavioral modeling data in Real Time reports and cards. Modeling behavior in real-time extends the benefits of modeled data that are already available in other reports. If website visitors or app users decline analytics cookies or equivalent app identifiers, your reports will not include their information. By modeling the behavior of users who decline analytics cookies based on the behavior of similar users who accept analytics cookies, behavioral modeling fills in the data gaps. Over the next few weeks, this feature will be gradually rolled out.
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