Saved Comparisons Feature

As an administrator or editor of a Google Analytics property, you now have the ability to save comparisons within your Google Analytics 4 property. This new feature allows you and other authorised users to easily revisit specific user bases for analysis without the need to set up the comparisons each time.

Additionally, you can define conditions based on audience segments within these saved comparisons. This enhancement supports more sophisticated reporting on user segmentation. For instance, you might specify a comparison where the audience name equals “high value users.”

Learn more about saved comparisons

Reminder: Google UA Historical Data to be Deleted in July 2024