Salesforce Data Import Integration

Google has integrated Salesforce as a data source for data imports. Users can now import data from Salesforce directly into Google Analytics as offline event data. They will be able to schedule daily or hourly imports and select specific Salesforce milestones and attributes for import. Salesforce milestones will be tracked as GA4 events, with the option of importing existing Salesforce attributes as GA4 dimensions.

Learn more about implementing Salesforce Data Import.

Reminder: Google UA Historical Data to be Deleted in July 2024