To power the new acquisition reports, Google has added new traffic source dimensions that become available when linking to Campaign Manager 360, Display & Video 360, and/or Search Ads 360. These new dimensions are accessible at event, session, and user scopes.
With this update, users can now leverage cross-channel dimensions such as Source, Session source, and First user source to comprehend cross-channel acquisition data. Subsequently, they can utilise the new integration-specific dimensions like SA360 source, SA360 session source, and SA360 first user source to analyse acquisition data specific to a buying platform.
Learn more about these new dimensions here.
Reminder: Google UA Historical Data to be Deleted in July 2024