Google has introduced new reports that allow users to analyse data from the 360 ad platforms integrated into their Google Analytics 4 property:
Once users seamlessly integrate their diverse ad platforms, they can access these reports by selecting the integration-specific summary card incorporated into the Acquisition overview report. For example, if users integrate with Display & Video 360, they’ll see “View Display & Video 360 campaigns,” leading them to the fresh Display & Video 360 report.
Even if a user detaches a buying platform from their property, the report remains accessible from the Acquisition overview report, allowing them to continue analysing historical data.
Reminder: Google UA Historical Data to be Deleted in July 2024