New Campaign Manager 360, Display & Video 360, and Search Ads 360 reports

Google has introduced new reports that allow users to analyse data from the 360 ad platforms integrated into their Google Analytics 4 property:

Campaign Manager 360 report
Display & Video 360 report
Search Ads 360 report

Once users seamlessly integrate their diverse ad platforms, they can access these reports by selecting the integration-specific summary card incorporated into the Acquisition overview report. For example, if users integrate with Display & Video 360, they’ll see “View Display & Video 360 campaigns,” leading them to the fresh Display & Video 360 report.

Even if a user detaches a buying platform from their property, the report remains accessible from the Acquisition overview report, allowing them to continue analysing historical data.

Reminder: Google UA Historical Data to be Deleted in July 2024