Item-scoped custom dimensions

Google Analytics is now capable of processing item-level custom parameters from ecommerce events on your website or app. These parameters can be recorded as custom dimensions and used for explorations.

By utilizing item-scoped custom parameters, you can gather additional information about the items on your website or app, beyond the default predefined parameters. This allows you to collect information about an item’s color, size, product rating, and in-stock status, for instance.

You can enroll up to 10 item-scoped custom parameters for standard properties and up to 25 for Analytics 360 properties as custom dimensions. Learn more here.

Reminder: Google UA Historical Data to be Deleted in July 2024