Introduction of user data export in BigQuery

Google is pleased to announce the introduction of user data export, a new export feature accessible via the existing BigQuery connector. Users now have the ability to activate a fresh array of tables, with each row dedicated to depicting a distinct user. These tables encompass valuable user-centric attributes crucial for modeling and analysis, including:

Present audience profiles
Lifetime value (LTV)
Predictive scores related to purchase and churn probabilities
User-specific properties
Device and geographical particulars

To initiate the process, users can enable user data export directly from the BigQuery Links section within the GA4 Admin interface.

Learn more about user data export.

Reminder: Google UA Historical Data to be Deleted in July 2024