Introducing the New Checkout Journey Report in Google Analytics 4

This new report provides valuable insights into the user experience on e-commerce websites or apps, revealing both the number and percentage of users who initiate the checkout process and successfully navigate through each subsequent step of the checkout funnel.

Users can access the Checkout Journey Report by visiting either the Monetisation section within the Life Cycle collection or the Drive Online Sales section within the Business Objectives collection on the Reports menu. In cases where the report is not visible, administrators or editors have the capability to add it directly from the report library.

Learn more here.

Reminder: Google UA Historical Data to be Deleted in July 2024