Introducing the new Audiences report

The latest Audiences report within Google Analytics 4 allows you to pinpoint your most active and profitable audience segments. This encompasses any audience that has a minimum of one user during the designated timeframe.

You can find this fresh report under the User Attributes section located on the left side of the Reports page. Should you not locate the report, an administrator or editor has the capability to incorporate it into the report library.

Learn more about the Audiences report

Reminder: Google UA Historical Data to be Deleted in July 2024