Introducing the “Import Conversions” Recommendation

When a Google Ads account is linked, the user gains the ability to import their web and app conversions from Google Analytics 4 into Google Ads. This import allows users to utilize Google Analytics data within Google Ads, leading to improved bid optimization and enhanced performance.

In the case of eligible Google Analytics accounts, the recommendation card may appear in different locations, such as the top of the Advertising snapshot page, the Home page, or the Insights Hub page, presented as a card.

Learn more about recommendations

Reminder: Google UA Historical Data to be Deleted in July 2024