Introducing the Business objectives collection

Introducing the enhanced Business Objectives collection, designed to offer customized reports specifically tailored to the information you provide during the initial setup of Google Analytics. This upgraded collection equips you with insightful reports that directly align with your business objectives, enabling you to uncover relevant information. With this update, GA4 takes a step further in aligning with Google Ads and campaign objectives, enhancing the synergy between the platforms.

Within your report library, you have the flexibility to customize the reports featured in the Reports module. This includes the ability to add topics from the Business Objectives collection and remove specific reports as needed. If you already have an established property, you can seamlessly incorporate topics from the new collection into your report library. It’s worth noting that the Life Cycle collection continues to be accessible to all users. Learn more.