Introducing new dimensions and metrics for ecommerce

Google Analytics now provides an item-scoped and event-scoped version of each ecommerce metric, enabling you to analyze information about your products or services and separately analyze important ecommerce interactions.

You can now analyze Items purchased by item name, which shows the number of times each item has been purchased. Additionally, you can now see Items purchased and purchased by country, which shows you how many items have been purchased and how many purchases have been made for each country.

You can now find the following ecommerce dimensions and metrics in Explorations and the Data API:

  • Item affiliation
  • Item variant
  • Items added to cart
  • Items checked out
  • Items clicked in list
  • Items clicked in promotion
  • Items viewed
  • Items viewed in list
  • Items viewed in promotion
  • Shipping amount
  • Shipping tier
  • Tax amount

Analytics also renames the following metrics:

  • Add to carts (previously called Add-to-carts)
  • Item-list click events (previously called Item list clicks)
  • Item-list view events (previously called Item list views)
  • Item view events (previously called Item views)
  • Items purchased (previously called Item purchase quantity)
  • Promotion clicks (previously called Item promotion clicks)
  • Promotion views (previously called Item promotion views)

If you use an item-scoped dimension in an exploration, such as “Item ID” or “Item category”, use item-scoped metrics rather than event-scoped metrics, such as “Purchases”. The former will give you the number of items. The latter will give you a count of purchase events.
Learn more about the new dimensions and metrics

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