Introducing Data Redaction: Safeguarding Your Data

In the most recent update, users have the opportunity to configure their web data streams to carry out client-side text redaction for email addresses and user-defined URL query parameters. This functionality serves to reduce the chances of unintentionally transmitting sensitive Personally Identifiable Information (PII). Notably, email redaction is automatically enabled for all new web data streams.

Learn more about data redaction.

Reminder: Google UA Historical Data to be Deleted in July 2024