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Google Marketing Platform Admin API

Google has released the first version of a new API for Google Marketing Platform users, which allows organisational administrators to:

Upgrade or downgrade properties from standard to Analytics 360.
Connect Google Analytics accounts to organisations.

Organisation details are now included in the Admin API’s accounts list, bridging the gap between the old and new Google Marketing Platform Admin APIs.

You can learn more about the Google Marketing Platform Admin API here.

Reminder: Google UA Historical Data to be Deleted in July 2024

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