Google Analytics 4: Recreate Universal Analytics audiences

Google Analytics 4: Recreate Universal Analytics audiences

With the GA4 Migrator for Google Analytics Google Sheets add-on, many audiences in your Universal Analytics property can be replicated in a Google Analytics 4 property. Audiences based on dimensions and metrics that are the same in Universal Analytics and GA4 can be recreated as is. When the audiences use dimensions and/or metrics that differ between Universal Analytics and GA4, you can edit the audience definitions in the spreadsheet to use the relevant GA4 dimensions and metrics.

For each audience, the spreadsheet includes information about whether the audience is available for recreation; if it isn’t, the spreadsheet has information about why. Editable audience conditions are included so you can modify them before recreating them.

Learn more about the audience migration tool

Reminder: Google UA Historical Data to be Deleted in July 2024