Google Analytics 4 introduces new time and date dimensions

Google Analytics 4 now offers new date and hour dimensions across explorations and reporting:

  • An event is collected at the time of the hour it occurred.
  • The nth hour indicates how many hours have passed since a specified date range began.
  • An event’s date and hour are the date and time when it was collected.
  • The week of the event is a two-digit number between 01 and 53. Every week begins on Sunday, and January 1st is always in Week 1.
  • Month refers to the month when the event occurred, a two-digit integer from 01 to 12.

These dimensions can help you answer questions like:

  • What was the hourly trend of my online sales data after the Superbowl commercial aired?
  • In what months does my website receive the most traffic?
  • Do users of my app convert more often in the evenings, or during the day? What about my website’s users?

Learn more about time dimensions in Google Analytics 4.

Looking to start using GA4?