Google Analytics 4 integration with AdSense

Google Analytics 4 users now have the ability to connect their AdSense accounts with their properties. When you establish this link, the AdSense data associated with your account will be accessible in GA4 reports and explorations. By merging AdSense data with other valuable website metrics like traffic sources and user behavior, you can uncover profound insights and discover patterns that aid in optimizing your ad revenue.

For additional information on integrating GA4 with AdSense, please refer to the Google Analytics Help Center.

Reminder: Google UA Historical Data to be Deleted in July 2024