When exporting Analytics audiences to Ad Manager, users can leverage them for first-party segments through Publisher provided identifiers (PPID). First-party segments enhance site or app monetisation by enabling targeted campaigns towards high-value users.
To utilise this feature, users need to activate PPID targeting in their Ad Manager accounts and enable personalised advertising in the connection between their Google Analytics property and Google Ad Manager. PPIDs will seamlessly integrate into existing Google Analytics 4 audiences upon export to Ad Manager. If users have previously configured these settings, no further setup is necessary.
Users can explore additional insights on incorporating Analytics audiences into Google Ad Manager to enhance their advertising strategies.
Reminder: Google UA Historical Data to be Deleted in July 2024