Funnel reports

A new feature is available that allows you to generate customized funnel reports, giving you the ability to track user actions as they navigate through different steps to accomplish a task, and assess how many users abandon the process at each step. This enhancement provides the flexibility to create tailored funnels that cater to your specific business needs, and the results can be found in Reports. For further details, learn more here.

Moreover, Google Analytics has introduced a User Purchase Journey report, which shows the number of users who drop out at each stage of the purchase funnel, from the beginning of a new session to the final purchase. Learn more

Reminder: Google UA Historical Data to be Deleted in July 2024