Enhanced Control Over Google Signals Inclusion for Your Reporting

If you have enabled Google Signals for your property, you now have the ability to disable the inclusion of Google Signals in your Reporting Identity on the Data Collection page within the Admin settings. This action allows you to exclude specific demographics and interest data from your reports, particularly data from users who are signed in and have given consent.

This feature can be particularly beneficial if your property utilises the Blended or Observed reporting identity, as it can help mitigate the risk of data thresholding. It’s important to note that even with this option turned off, Google Analytics will continue to gather Google Signals data. This allows you to use Google Signals data for audience creation, conversions, and sharing with linked Google Ads accounts for purposes such as remarketing and bid Optimisation.

Click here for further information on activating Google Signal.


Reminder: Google UA Historical Data to be Deleted in July 2024