Ecommerce dimensions and metrics are now available in the custom report builder

Google’s latest update, Google Analytics 4, introduces brand-new ecommerce elements to the custom reports builder. This allows users to craft personalised ecommerce reports from the ground up and/or modify existing standard ecommerce reports.

The following ecommerce dimensions are now available in the custom report builder:

Item affiliation
Item brand
Item category
Item category 2
Item category 3
Item category 4
Item category 5
Item ID
Item list ID
Item list name
Item list position
Item location ID
Item name
Item promotion creative name
Item promotion creative slot
Item promotion name
Item variant
Shipping tier
The following ecommerce metrics are now available in the custom report builder:

Gross item revenue
Gross purchase revenue
Item refund amount
Item revenue
Items added to cart
Items checked out
Items clicked in promotion
Items purchased
Items viewed
Items viewed in list
Items viewed in promotion
Purchase revenue
Refund amount
Shipping amount
Tax amount