Display and Video 360 (DV360) Linking Recommendation

If an unlinked Display & Video 360 advertiser is identified, you may be prompted to connect your DV360 advertiser to Google Analytics. This linkage allows you to export Analytics audiences and conversions to DV360, giving you access to campaign cost and user engagement data in Analytics for more effective campaign assessment.

You can find more information on these recommendations here.

Reminder: Google UA Historical Data to be Deleted in July 2024