Google Analytics now provides the ability to generate personalized channel groups, which can be developed from scratch or by utilizing Google’s pre-existing channel group as a foundation. This feature enables the customization of channels as per your requirements. These custom channel groups are available to all clients and can be utilized in custom reports and explorations to gain insights into the historical and current perspectives of your campaign channels.
You have the flexibility to modify channel names according to your company preferences, modify criteria for any channel, and add or remove channels to obtain broader or more specific views of your channel data. Learn more.
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