Choosing which channels are eligible to receive conversion credit for web conversions shared with Ads

Now you have the option to specify the channels that will receive conversion credit for web conversions shared with Google Ads. You can choose between two options:

1. Google paid channels (formerly Ads-preferred): This option allows only Google Ads paid channels to receive conversion credit.
2. Paid and organic channels (formerly Cross-channel): With this option, both paid and organic channels can receive conversion credit. However, please note that only the credit assigned to Google Ads channels will be visible in your Google Ads accounts.

To view the eligible channels for each conversion, you can check the Conversions summary, Conversions detail, and Campaigns tabs in Google Ads, as well as the Attribution settings in Google Analytics. If you wish to modify this setting, navigate to the Admin > Attribution settings page in Google Analytics. You have the flexibility to make changes to this setting anytime within Google Analytics, and the modifications will be applied to future conversions.

For further information on the channels eligible for conversion credit when shared with Google Ads, as well as importing conversions into Google Ads, please refer to Google’s detailed resources.