Now you have the option to specify the channels that will receive conversion credit for web conversions shared with Google Ads. You can choose between two options:
To view the eligible channels for each conversion, you can check the Conversions summary, Conversions detail, and Campaigns tabs in Google Ads, as well as the Attribution settings in Google Analytics. If you wish to modify this setting, navigate to the Admin > Attribution settings page in Google Analytics. You have the flexibility to make changes to this setting anytime within Google Analytics, and the modifications will be applied to future conversions.
For further information on the channels eligible for conversion credit when shared with Google Ads, as well as importing conversions into Google Ads, please refer to Google’s detailed resources.
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