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Changes to the Search Queries threshold in Google Analytics

The Google Ads Search Queries report in Universal Analytics and Google Ads queries in Google Analytics 4 have been updated to meet a higher privacy threshold. In order to ensure user anonymity, these thresholds only report on terms with sufficient Google search volume. With Google Analytics 4, you’ll now see metrics that match your Google Ads reports more accurately. With this update, Universal Analytics will report search query terms differently than Google Ads reports due to differences in data models.

Reminder: Google UA Historical Data to be Deleted in July 2024

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