BigQuery Export Now Includes Additional Traffic Source Fields

Google has expanded the BigQuery export capabilities to include additional session-scoped traffic source fields. These new fields cover cross-channel data and other integration-specific contexts, offering deeper insights into traffic sources.

This enhancement provides greater channel analysis capabilities within BigQuery, aligning the available data with the comprehensive insights found in the Google Analytics interface. The new fields have been automatically incorporated into all existing Google Analytics BigQuery exports and are ready for immediate use.

Learn more about BigQuery export.