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Month: September 2023

September 19, 2023

Introducing the New Checkout Journey Report in Google Analytics 4

This new report provides valuable insights into the user experience on e-commerce websites or apps, revealing both the number and percentage of users who initiate the checkout process and successfully navigate through each subsequent step of the checkout funnel.

Users can access the Checkout Journey Report by visiting either the Monetisation section within the Life Cycle collection or the Drive Online Sales section within the Business Objectives collection on the Reports menu. In cases where the report is not visible, administrators or editors have the capability to add it directly from the report library.

Learn more here.

September 18, 2023

Introduction of user data export in BigQuery

Google is pleased to announce the introduction of user data export, a new export feature accessible via the existing BigQuery connector. Users now have the ability to activate a fresh array of tables, with each row dedicated to depicting a distinct user. These tables encompass valuable user-centric attributes crucial for modeling and analysis, including:

Present audience profiles
Lifetime value (LTV)
Predictive scores related to purchase and churn probabilities
User-specific properties
Device and geographical particulars

To initiate the process, users can enable user data export directly from the BigQuery Links section within the GA4 Admin interface.

Learn more about user data export.

September 13, 2023

New Recommendations for Consent Mode

Google Analytics introduces a new recommendation when consent mode has been incorporated into either gtag.js, Google Tag Manager, or the Google Analytics for Firebase SDK. However, it’s possible that the Google tags or Consent management platform may be obstructing cookieless pings.

This new recommendation informs you that by removing the block on cookieless pings, the majority of reporting features in Google Analytics 4 will leverage behavioral modeling, provided the model quality permits, to bridge data gaps. This is achieved by employing machine learning to emulate the behavior of users who decline analytics cookies based on the actions of similar users who accept analytics cookies. To delve deeper into unblocking Google tags while using consent mode, you can find additional information here.

 

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