User now have the option to both review and remove established connections between Google Analytics 4 properties and AdSense accounts. Upon linking your AdSense account with a Google Analytics 4 property, you can easily locate it within the ‘AdSense Links’ section on the Admin page.
Behavioral modeling data is now available in any exploration or report that includes paths and funnels in Google Analytics 4. More specifically, this includes the path exploration and funnel exploration, as well as the user purchase journey report and custom funnel reports.
When website visitors or app users decline Analytics cookies or equivalent app identifiers your reports are missing data about them. Behavioral modeling fills in the data gaps by modeling the behavior of users who decline analytics cookies based on the behavior of similar users who accept analytics cookies.
Enhance your customisation options for Google Analytics 4 Reports with the newly introduced Match Types feature. Report Filters have been upgraded to include match types such as ‘begins with,’ ‘exactly matches,’ and regex.
The latest Audiences report within Google Analytics 4 allows you to pinpoint your most active and profitable audience segments. This encompasses any audience that has a minimum of one user during the designated timeframe.
You can find this fresh report under the User Attributes section located on the left side of the Reports page. Should you not locate the report, an administrator or editor has the capability to incorporate it into the report library.
Reminder: Google UA Historical Data to be Deleted in July 2024