When a Google Ads account is linked, the user gains the ability to import their web and app conversions from Google Analytics 4 into Google Ads. This import allows users to utilize Google Analytics data within Google Ads, leading to improved bid optimization and enhanced performance.
In the case of eligible Google Analytics accounts, the recommendation card may appear in different locations, such as the top of the Advertising snapshot page, the Home page, or the Insights Hub page, presented as a card.
With the launch of the Google Analytics Data API v1, users now have the ability to export user IDs and device IDs of the audience they have created in Google Analytics 4. Previously, this information could only be sent to direct integrations such as Google Ads or Firebase, or via the BigQuery User Export feature. The availability of the Google Analytics Audience Export API in alpha extends to both standard and 360 properties, with higher limits for 360 properties. Further details can be found in the developer documentation.
Now you have the option to specify the channels that will receive conversion credit for web conversions shared with Google Ads. You can choose between two options:
To view the eligible channels for each conversion, you can check the Conversions summary, Conversions detail, and Campaigns tabs in Google Ads, as well as the Attribution settings in Google Analytics. If you wish to modify this setting, navigate to the Admin > Attribution settings page in Google Analytics. You have the flexibility to make changes to this setting anytime within Google Analytics, and the modifications will be applied to future conversions.
For further information on the channels eligible for conversion credit when shared with Google Ads, as well as importing conversions into Google Ads, please refer to Google’s detailed resources.
Google Analytics 4 users now have the ability to connect their AdSense accounts with their properties. When you establish this link, the AdSense data associated with your account will be accessible in GA4 reports and explorations. By merging AdSense data with other valuable website metrics like traffic sources and user behavior, you can uncover profound insights and discover patterns that aid in optimizing your ad revenue.
For additional information on integrating GA4 with AdSense, please refer to the Google Analytics Help Center.
When customers migrate from Universal Analytics to Google Analytics 4, they have the option to utilize a feature known as connected site tags. This feature enables them to reuse their existing analytics.js website tag. Recently, enhancements have been introduced to further improve the tag reuse process. These enhancements include the ability to transmit enhanced ecommerce data, custom dimensions and metrics, and other customized tag data to GA4 properties. For more information on this feature, please refer to the Google Analytics Help Center.
If Google detects an unlinked Search Console account, you might receive a suggestion to connect it with Google Analytics. By establishing this connection, you gain access to a range of valuable features such as new Search Console dimensions, as well as reports on Google Organic Search Queries and Google Organic Search Traffic. These resources empower you to thoroughly analyze your search query and search traffic data.
For eligible Google Analytics accounts, you will find the recommendation card in multiple locations, including the “Insights & Recommendations” section on the Home page, the Insights/Recommendations section within the Report snapshot and Advertiser snapshot reports, and the Insights/Recommendations hub. Learn more about recommendations
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