Month: April 2023

April 19, 2023

Enhancements to the Home page

The Home page of Google Analytics 4 properties now features the following new enhancements:

New welcome tutorial

Google Analytics now includes a brief tutorial on the Home page, aimed at new users of Google Analytics 4. This tutorial provides an introduction to essential concepts and settings to help you get started with your new property.

New banner along the top of the Home page

For Editors and Administrators who use Google Analytics data to advertise with Google Ads, a banner titled “Verify your Google Ads settings” will now appear at the top of the Home page. The banner outlines the essential tasks that need completion for bidding against Google Analytics 4 data. Once you mark all the tasks as complete in Setup Assistant, the banner will disappear.

Improvements to the Suggested for you section

In the “Suggested for you” section, you’ll now find cards that are popular across all Analytics properties (aimed at assisting new Google Analytics 4 users in getting started) and cards that you frequently revisit.

Dismiss suggestions, insights, and recommendations

If a card appears in either the “Suggested for you” or “Insights & recommendations” section that is not relevant to you, you can dismiss it by clicking the thumbs down button. This feedback will help Google Analytics to better tailor the Home page for you in the future.

When you click the thumbs down button, Analytics will remove the card from your Home page, and it will not appear again for 30 days. Please note that if you do not submit the feedback form that appears after clicking the button, the card will remain visible for the remainder of your session, but it will be removed in future sessions.

All insights and recommendations, including those you dismissed, can still be accessed from the Insights Hub.

Open the Setup Assistant from anywhere

Each page of Google Analytics 4 properties now features an action button located at the bottom right corner. When you hover over the button, the number of tasks that you have marked as complete in Setup Assistant will be displayed. Clicking the button will open up Setup Assistant in Analytics, allowing you to continue with completing the necessary setup tasks.

April 18, 2023

Upgraded attribution for web conversions imported into Google Ads

In the recent upgrade, Google Ads can now import fractional, cross-channel web conversion credits from Google Analytics 4 properties. This update will result in more precise measurement and improved optimization. Prior to this, web conversions were imported on a cross-channel last click basis from Google Analytics 4 and were attributed in Google Ads based on the chosen attribution model. This method did not import any conversions if the last click was not from Google advertising. With the upgrade, fractional cross-channel conversion credit will be imported into Google Ads, even if the last non-direct click was not from Google advertising. For instance, if a conversion action is imported using data-driven attribution, all fractional, attributed Google credits will be imported into Google Ads, irrespective of the last touchpoint.

Learn more about importing conversions

April 12, 2023

Conversion counting method

In Google Analytics 4 properties, you can now customize how you count conversions with the new counting method setting for conversion events. You have two options: Once per event (recommended) or Once per session (legacy). It is advised that the majority of users select Once per event. However, if it’s crucial for your Google Analytics 4 conversion count to match the corresponding Universal Analytics property count closely, then you should choose Once per session. For further details, please refer to additional resources.

April 6, 2023

First-click, linear, time-decay and position-based attribution models are going away

Google Analytics will be phasing out various attribution models, including first-click, linear, time-decay, and position-based models. These models will be removed from attribution reports, property-level reporting-model setting, and Admin API. Starting from May, newly created properties will no longer be able to use these models, and from September, these models will be phased out for all other properties. However, cross-channel data-driven attribution, cross-channel last click, and Ads preferred last click will remain available.

Rules-based attribution models assign a specific value to each touchpoint of an advertising campaign based on predetermined rules. However, they lack the flexibility required to adapt to the constantly evolving consumer journey. In contrast, data-driven attribution utilizes advanced artificial intelligence techniques to determine the impact of each touchpoint on a conversion. This is why data-driven attribution has been set as the default attribution model for both Google Analytics 4 and Google Ads. Consequently, first-click, linear, time decay, and position-based attribution models across Google Analytics 4 will be phased out.

Read more here about attribution in Google Analytics 4

April 3, 2023

Modify and create events using regular expressions

Two additional choices have been introduced in Google Analytics 4 for the creation or modification of events. These alternatives allow you to specify conversions for web data streams using regular expressions (regex). As a result of this update, you can now transfer destination and event goals that employ regex from Universal Analytics to Google Analytics 4.  Learn more

How mature is your Google Analytics 4 set up?