Google Analytics has raised the limit on the number of Properties permitted in an account, from the prior default value of 100 to 2000 (for further information, refer to the source). This modification will provide greater flexibility in managing properties and eliminate the necessity of requesting an increase through support. Additionally, there is now a restriction on the number of subproperties that can be added to a property (for further information, refer to the source). This cap has been set at 400, and any requests for an increase will be evaluated on a case-by-case basis by support.
Google Analytics is now capable of processing item-level custom parameters from ecommerce events on your website or app. These parameters can be recorded as custom dimensions and used for explorations.
By utilizing item-scoped custom parameters, you can gather additional information about the items on your website or app, beyond the default predefined parameters. This allows you to collect information about an item’s color, size, product rating, and in-stock status, for instance.
You can enroll up to 10 item-scoped custom parameters for standard properties and up to 25 for Analytics 360 properties as custom dimensions. Learn more here.
Google Analytics now provides the ability to generate personalized channel groups, which can be developed from scratch or by utilizing Google’s pre-existing channel group as a foundation. This feature enables the customization of channels as per your requirements. These custom channel groups are available to all clients and can be utilized in custom reports and explorations to gain insights into the historical and current perspectives of your campaign channels.
You have the flexibility to modify channel names according to your company preferences, modify criteria for any channel, and add or remove channels to obtain broader or more specific views of your channel data. Learn more.
The Google Analytics 4 audience builder will soon be integrated into Google Ads to simplify audience creation and application to campaigns. To make this possible, a new cross-product access management model is being introduced for Google Ads, which allows a Google Analytics 4 property Admin to grant explicit permissions to users in a linked Google Ads account. With this model, the Google Analytics admin can assign roles with different levels of access to Google Ads, such as Administrator, Standard, or Read only. These assigned roles will determine access to Analytics features in Google Ads, including the ability to create Analytics audiences. Learn more about user access for Ads integration.
Reminder: Google UA Historical Data to be Deleted in July 2024