For enhanced usability and smoother navigation throughout reports, google has introduced a new toggle positioned next to the comparison at the top of each report.
This toggle enables you to easily activate or deactivate the chosen comparisons as you review your reports. When transitioning from one report with an applied comparison to another, the comparison will be automatically deactivated by default.
Enhancements have been made to data sampling and the selection of tables in Google Analytics. The platform now utilises two types of tables optimised for either performance or flexibility when storing data from your website or app. With this update, Google Analytics dynamically selects the table that best suits each query, thereby minimising the likelihood of encountering the (other) row and experiencing data sampling in reports and explorations.
Consequently, in explorations or reports involving data sampling, you may now observe the (other) row. This selects the table based on your query to deliver the most precise results and mitigate the impact of data sampling and cardinality limits.
To gain a deeper understanding of how data is stored and presented, explore more details on this topic here.
Google has introduced a new Admin experience in Google Analytics 4 properties. The new Admin experience organises users’ settings into categories that make it easier for them to find what they are looking for and discover the purpose of each administrative setting. For instance, all the settings that impact how data is shown in reports are now grouped together. With this change, users will be able to complete their administrative tasks with fewer clicks and more confidence. Learn more about Admin.
Salesforce Marketing Cloud users now have the capability to integrate it with a Google Analytics 4 property directly through the Sales Marketing Cloud interface. If these users were previously engaged with the Universal Analytics 360 integration within Salesforce Marketing Cloud, they can now seamlessly transition to using the same features within Google Analytics 4.
For the first time, this integration is accessible for both Google Analytics 4 standard and 360 properties. The experience is currently active in Salesforce Marketing Cloud for individuals who were previously using the integration with Universal Analytics 360.
The integration between Google Analytics 4 and Salesforce Marketing Cloud facilitates the synchronisation of audiences generated in Analytics with Marketing Cloud. Consequently, users can incorporate these audiences into their Salesforce email and SMS direct-marketing campaigns.
For more information on the Sales Marketing Cloud integration, users can refer to the Salesforce Marketing Cloud audience integration documentation.
Google is enhancing automatically collected events from web data streams in Google Analytics 4 to address a filtering issue for some subproperties.
In the future, all automatically collected first_visit and session_start events from web data streams will include the same event parameters as the event parameters for the first client-triggered event in a session. This ensures that these automatically collected events will be appropriately filtered in or out of a subproperty, resulting in consistent and predictable reporting.
Users do not need to take any action to enable this improvement, as this launch will resolve the issue moving forward.
Learn more here.
Reminder: Google UA Historical Data to be Deleted in July 2024