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With this latest update, users are no longer required to provide a user ID before collecting user-provided data from their website or app. In cases where user-provided data is collected without a user ID, Google will now utilise the data provided to generate a hashed and pseudonymised user ID. This advancement facilitates improved cross-platform user reporting and supports conversion measurement and audience sharing.
Moreover, users now have the added flexibility to request the deletion of user-provided data using the user-provided data itself, alongside conventional identifiers such as user ID, client ID, and app instance ID.
For more information on user-provided data collection, please click here.