How to keep updated with the latest digital marketing trends

For those who form part of the digital marketing industry, it’s essential to keep updated with the continuous evolving of platforms and stay up-to-date with all the new tools to improve our overall website performance.

In this blog, I will recommend a list of ways to keep in touch with Facebook and Adwords advertising in the new year, and the new decade.

Becoming a Facebook expert

Let’s begin with Facebook. These days almost 50% of the total world population uses social media, and that’s why if you want to be a marketer in this digital era you must have knowledge on Facebook Advertising, as it’s still the top ranked social platform (with approximately a 9% growth each year).

Here you will find all you need and more, from the where to even start and then up to the latest news.

In this link, you will learn all the knowledge you need to become a Facebook Marketer. Find courses from Getting started with Facebook pages, Ads objective, Instagram lessons for beginners, and this link s where you can find all the tools to get your Facebook Blueprint Certification. If you are already experienced then you might only need to learn what’s new with Ads Manager. Here’s a link for that.

PPC training in Google ads

Meanwhile, Google has 90.46% of the search engine market share worldwide, and the platform used to advertise on there is called Google AdWords. This is a simple and effective tool that allows you to creatively use text and images to reach a highly specific audience. But how does it work? When a user searches for certain terms, you can make sure that your ads appear in the search engine results. Talk about a wide reach! 

So, if what you are looking for is some PPC training on Google ads, here are some useful links. 

If you’re looking to break into Google advertising, here is a list of all the Google Ads courses. Here is where you can learn how to use Google Ad Manager, and if what you are looking forward to learning some Google Admob or Youtube Advertising, then there you go. 

If you are after some analytical skills and then definitely get to know Google Analytics. Start with the following course, Analytics knowledge. Once you feel confident, give it a try and get Google certified.

I suggest following Frederick Vallaeys and Daniel Gilbert on Search Engine Land (some great stuff to be found in here as well) for some other courses, innovative ideas and users’ reflections. 

Here are some Analytical Blogs I recommend:

• Analytics Mania
• Measure School
• Bounteous Blog
• Google Tag manager and Google Analytics by Simon Ahava

I hope you find this blog useful to keep growing and gaining knowledge on the digital marketing world. How do you stay educated on the ever-evolving beast of digital marketing? Let us know in the comments below! 

Good luck and keep posted for more digital blogs!