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Google Remarketing Agency

Deliver impeccable Remarketing strategies and drive revenue. Tie up with a smart Google Remarketing Agency in Sydney.

A clever Google Remarketing ad agency

Marketers have used remarketing on Google ads since a long time. But the question remains how effectively can re marketing be used. Picking the right remarketing strategy and getting the familiar audience to convert, needs to be strategic and on point. We, at Metric Labs have worked with a range of clients with diverse backgrounds. We are also an official Google partner.

Many have discovered the added benefits of remarketing strategies through us. We have helped them drive results and got them to squeeze that extra bit of revenue, entirely through remarketing. Leverage the power of remarketing. Give us a yell to know more.

What is Remarketing, essentially?

Remember going back to the shopping mall to see that cute top or that suave pair of shoes that you liked but decided not to buy? You get to see it for a second time. Basically, life’s giving you a second chance at buying it! In Paid Search, or specifically Google ads, Re marketing is going back to the customers that almost converted- the ones who made it to the check out, but didn’t convert. This is the warmed up audience, who are already familiar with your product or service, hence more ready to be pushed down and out the funnel. If you are thinking revenue increase, you are in the right direction.

With Remarketing, the focus is on a specific audience, ready to convert, rather than a disinterested one that creates a lot of bounce rates. So, remarketing means hitting the bull’s eye when it comes to targeted investing for awesome returns.

How does Google Remarketing ads work?

Remarketing ads are pretty straightforward to create. You Just need to install a piece of Google remarketing code/tag/pixel to your website, Your website visitors get added to your remarketing audience through browser cookies. You can create as many remarketing lists you want by setting some rules while creating them. The following steps demonstrate the steps for creating a basic websites visitors audience list (credit Google ads help)

Click Audience manager, from the gear icon in Google Ads.
Click Audience lists.
To add a website visitors list, click the plus button.
Select Website Visitors.
On the page that opens, start by entering a meaningful list name.
Choose a template from the "List members" drop-down menu.

Select a set of rules from the “Visited pages” drop-down menu options
For each menu option, add the conditions for web pages on your site for visitor cookie collection.
Values can be words, numbers, or dates.
After you've completed a rule, click Or or Add.
Enter an initial list size.
The list size the number of visitors to your website during a set period.
If you already have a remarketing tag on your website , add it.
For the step above, select the option to add site visitors (previous 30 days).
Enter a membership duration.
Click Create audience.

Leveraging Google Display Remarketing

What is the typical buyer psychology? Usually people don’t buy a product straight away. They will consider, evaluate compare and then commit. So, does it help if a brand is simply present during this middle funnel phase? Of course it does! How can be a brand be present during the consideration phase? Simple. Display Remarketing..

Now consider this scenario: You go to an online shop to look at a product. You don’t want to buy it straight away. You take your time in evaluating other similar products from other brands.

Later when you are browsing a website completely unrelated to the online shop you visited earlier, you notice one of the product ads popping up on the website. Out of curiosity, and being reminded again, you kind of click on the ad and finally end up buying it. That’s the power of Display remarketing.

Be it the brand awareness or consideration , display remarketing ads are the best way to go for MOFU (middle-of-funnel).

Top of the mind awareness- that’s the catch phrase of Display Remarketing ads. Being visible to the buyer and showing ads when the buyer is considering several options, is effective as well as on point. Acquiring new customers is always more work, effort and expensive than bringing back someone who’s already familiar. So leverage the power of display remarketing and see your ROI soar.

An agency that cares

We are a team of marketers from different backgrounds. We can be easily christened as the UN of digital agencies. All of us have our origins tied back to different countries and ethnicity. We are a unique team, and so are our skill sets. But together, we are a powerhouse of data driven marketers, who are devoted to the science of digital marketing. A team that packs so much punch and diversity is also, no doubt, understanding towards its clients.

Expect to be heard, understood and supported if you partner with us. We will listen to you patiently and work together to alleviate all your business pain points. Impeccable business acumen, data driven and proven strategies, reports that communicate transparency, are our forte.

Give us a yell if you want to partner up with a smart Google Remarketing Ad Agency.Get in touch soon to avail our Google Remarketing and digital agency services!

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Client testimonials

“The Metric Labs team have been professional and responsive.

We’ve seen increased lead generation, and we can see where our leads are coming from.”

Rob Lynch

Couriers & Freight

“I have worked with Vincent from Metric Labs for over 5 years now.

Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.

The team at Metric Labs is also diligent, responsive and really pleasant to work with"

Martin Lazarevic

National Crime Check

“It comes down to integrity and the ability to deliver that would define the Metric Labs team.

In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.

If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”

Lauren Earl

Manning Cartell

“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.

They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.

The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”

Stephanie Lay

Good Capital Group

Frequently asked questions

Does Google remarketing work?

Google Remarketing effectively increases conversions and revenue by showing ads to people who have previously visited your website, or interacted with your products. Google Display Remarketing is more aligned to middle funnel activities, helping brands increase awareness and consideration. Display Remarketing ads are shown via the millions of websites contained in the Google Display Network aka GDN and the Google partner websites. Also, it is much cheaper since it targets a narrow audience list rather than a wide one, increasing the chances of conversions, thereby improving ROI.

How much does Google remarketing cost?

The average CPC for google remarketing lies somewhere between $0.66-$1.23. This is much cheaper than the the standard search ads that cost between $2-$3 per click, on an average.

How do I create a remarketing list on Google ads?

You can create remarketing lists for Google ads simply by signing into your Google ads account and then going to Audience Manager. Click Audience lists and simply following the prompts. The steps to be followed are given in details in Google ads help.

What are the two types of Google Display Remarketing ads?

The two types of remarketing on Google Display ads are broadly classified into :

Standard Remarketing : These are static image ads that are shown to the remarketing audience lists specified by you.

Dynamic Remarketing : These show dynamic image ads for specific products and services to visitors who have previously interacted with your products/services through your website.