Let us help you fix any GA4 issues or manage the full GA4 Migration for you

At Metric Labs we take a wholistic approach to analytics, understanding both the way your website works on a technical level as well as your end goal business needs and then bridging the gap between the two to help answer the questions you have that need answering.

We match a deep technical understanding of data and internet technologies with a bit of creative flair and industry experience to ensure your data requirements are met now and into the future.

Unsure of your need for additional analytics? Take the Analytics Maturity Assessment

Migrate to GA4 with a trusted agency and avoid the hassle. Get in touch with us today to learn how we can help.

Google Analytics Solutions

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Google Analytics 4 migration

Using our extensive knowledge of Google's latest platforms, we have successfully helped our clients transition from Universal Analytics to Google Analytics 4, while helping to educate them on how to get the most from the new platform.

Our offering includes:
  • Google Analytics Transition Audit
  • Measurement Planning
  • Event and Conversion Setup
  • UA to GA4 Comparison Reports
  • GA4 Report setup
  • GA4 training
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Google Analytics Audit and Implementation

We help with Google Analytics implementation to enhance your data integrity, allowing you to surface the right insights when you need them and accelerate your business growth in real-time.

We address the following:
  • Google Tag manager set up
  • Google Analytics Tag implementation
  • Goal (conversion) tracking
  • Event tracking
  • Internal search set up
  • Third party tools integration
  • Multiple view set up
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Google Tag Manager Services

Metric Labs has a deep expertise in deploying end-to-end Google Tag Manager for your business, we assist with Google Tag Manager set up, dataLayer design and configuration as well as tag, trigger and variable set up and management.

We implement:
  • Google Tag Manager set up
  • DataLayer Design and configuration
  • Custom variable creation
  • Tag configuration
  • Trigger development
  • Ongoing Management
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Data Visualisation and Reporting

Often people find large sets of data confronting, which is why we have developed an expertise in data visualisation, creating digestible snapshots of the information you need to understand.

Solutions include:
  • Real time dashboard creation
  • Automated reports
  • Power BI
  • Google Data Studio
  • Supermetrics and Google Sheets

Client testimonials


“I have worked with Vincent from Metric Labs for over 5 years now.

Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.

The team at Metric Labs is also diligent, responsive and really pleasant to work with"

Martin Lazarevic

National Crime Check


“It comes down to integrity and the ability to deliver that would define the Metric Labs team.

In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.

If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”

Lauren Earl

Manning Cartell


“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.

They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.

The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”

Stephanie Lay

Good Capital Group

Dashboard Examples

About Us

Metric Labs is a multidisciplinary team who use mathematics, statistics and technology to deliver value to our clients.

Whether it’s a local startup or large multinational, our team has delivered growth for clients in a variety of industries using insights derived from data strategy, analytics and data visualisation.

Optimise your product strategy and marketing by leveraging customer data through data analytics.

Data analytics is the science of analysing data to generate insights and help businesses optimise their performance. It is a continual cycle of gathering, cleaning and analysing data. Through mathematical modelling, insights can be generated to power business decision.

Happy Clients


Case Studies

Frequently asked questions

What kind of tracking set up should we have?

Generally, we suggest using Google Tag Manager to manage your marketing tags and tracking. It helps to make tracking setups easy and allows for quick changes to be made. From Google Tag Manager, we can send data and conversions to other services like Google Analytics or Google Ads.

What is GA4?

Google Anayltics 4 (GA4) is the latest version of Google’s free analytics service that allows you to measure and analyse the traffic that visits your website or app.

Why is it important to implement GA4?

With Google sunsetting Universal Analytics in July 2023, Google Analytics 4 will be the only analytics platform offered by Google.

If you want to measure your website traffic, improve your SEO and run Google Ads campaigns, Google Analytics still remains the best tool to help do so. 

Who will own the data that is collected?

Google Analytics 4 data can be exported to BigQuery or other data stores, meaning that you can take ownership of the data that is being collected.

Where will the data be stored?

The analytics data will be stored in BigQuery within Google Cloud. If you have other data storage requirements, get in touch and we can see if we can accommodate your needs.

How do I get started with GA4?

Getting started is simple. Just email us at hello@metriclabs.com.au or call us on 02 9160 0711 .


Reminder: Google UA Historical Data to be Deleted in July 2024