Let us help you fix any GA4 issues or manage the full GA4 Migration for you
At Metric Labs we take a wholistic approach to analytics, understanding both the way your website works on a technical level as well as your end goal business needs and then bridging the gap between the two to help answer the questions you have that need answering.
We match a deep technical understanding of data and internet technologies with a bit of creative flair and industry experience to ensure your data requirements are met now and into the future.
Unsure of your need for additional analytics? Take the Analytics Maturity Assessment
Migrate to GA4 with a trusted agency and avoid the hassle. Get in touch with us today to learn how we can help.
- GA4 Training
- UA Data storage
- GA4 ecommerce tracking
- dataLayer design and configuration
- UA vs GA4 data discrepancies
- React GA4 tracking
- Shopify GA4 tracking
- Angular GA4 tracking
- Custom dimension/metric set up
- Missing ecommerce events in GA4 reports
- GA4 API reporting quotas in Looker studio
- GA4 tracking audit
- Bigquery integration
- Cross domain tracking
- Single page application (SPA) tracking
- Conversion event set up in GA4
- GA4 exploration and standard reporting
- WordPress GA4 tracking
- Bigcommerce GA4 tracking
- Magento GA4 tracking
Google Analytics Solutions
Google Analytics 4 migration
Using our extensive knowledge of Google's latest platforms, we have successfully helped our clients transition from Universal Analytics to Google Analytics 4, while helping to educate them on how to get the most from the new platform.
Our offering includes:
- Google Analytics Transition Audit
- Measurement Planning
- Event and Conversion Setup
- UA to GA4 Comparison Reports
- GA4 Report setup
- GA4 training
Google Analytics Audit and Implementation
We help with Google Analytics implementation to enhance your data integrity, allowing you to surface the right insights when you need them and accelerate your business growth in real-time.
We address the following:
- Google Tag manager set up
- Google Analytics Tag implementation
- Goal (conversion) tracking
- Event tracking
- Internal search set up
- Third party tools integration
- Multiple view set up
Google Tag Manager Services
Metric Labs has a deep expertise in deploying end-to-end Google Tag Manager for your business, we assist with Google Tag Manager set up, dataLayer design and configuration as well as tag, trigger and variable set up and management.
We implement:
- Google Tag Manager set up
- DataLayer Design and configuration
- Custom variable creation
- Tag configuration
- Trigger development
- Ongoing Management
Data Visualisation and Reporting
Often people find large sets of data confronting, which is why we have developed an expertise in data visualisation, creating digestible snapshots of the information you need to understand.
Solutions include:
- Real time dashboard creation
- Automated reports
- Power BI
- Google Data Studio
- Supermetrics and Google Sheets
Client testimonials
“I have worked with Vincent from Metric Labs for over 5 years now.
Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.
The team at Metric Labs is also diligent, responsive and really pleasant to work with"
Martin Lazarevic
National Crime Check
“It comes down to integrity and the ability to deliver that would define the Metric Labs team.
In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.
If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”
Lauren Earl
Manning Cartell
“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.
They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.
The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”
Stephanie Lay
Good Capital Group
Dashboard Examples
About Us
Metric Labs is a multidisciplinary team who use mathematics, statistics and technology to deliver value to our clients.
Whether it’s a local startup or large multinational, our team has delivered growth for clients in a variety of industries using insights derived from data strategy, analytics and data visualisation.
Optimise your product strategy and marketing by leveraging customer data through data analytics.
Data analytics is the science of analysing data to generate insights and help businesses optimise their performance. It is a continual cycle of gathering, cleaning and analysing data. Through mathematical modelling, insights can be generated to power business decision.
Happy Clients
Case Studies
Australian Psychology Society (APS)
Australian Psychology Society are focused on community wellbeing and social justice, advocating to governments, stakeholders and the community about the role psychology can play to help improve lives.
Challenge
Measuring numerous events and custom dimensions within a single GA4 property
Tracking user journeys across multiple web properties
Managing multiple GTM containers across various properties with no data layer setup
Solutions
- Applying a consistent event naming and tracking scheme following GA4 conventions
- Usage of multiple custom dimensions to suit both standard and custom reports
- Leveraging CSS/HTML elements and GTM to track individual events
MAAS (Powerhouse Museum)
MAAS is uniquely placed to show how technology, engineering, science and design impact Australia and the world. WIth venues including the Powerhouse Museum, Sydney Observatory and Museums Discovery Centre.
Challenge
The current GA set up did not provide a single view of the customer across multiple web properties as different assets were measured across separate GA properties leading to lack of attribution
A myriad of complex conversion events across a legacy website that no single internal team could fully understand
Lack of unified reporting across all assets
Solutions
- Conducted interviews across multiple teams to better understand everyone’s responsibility and knowledge of the existing web properties
- Run multiple crawls and web property audits to further enhance our understanding of the properties complexity
- Document all research, outline all uncovered assets and build a tracking plan based on MAAS’ tracking priorities
- Implement all relevant conversion tracking under the same GTM container with cross domain tracking across all web properties
- Build consolidated reporting allowing for cross domain attribution on both campaigns and hostnames
Mosaic Brands
Mosaic brands is the umbrella company that manages the following brands Millers, Rockmans, Noni B, Rivers, Katies, Autograph, W. Lane, Crossroads and Beme. Collectively the brand manages over 1,100 stores nationally.
Challenge
GA4 migration across 12 brands with each brand having separate websites for Australia, New Zealand and United states
Users were purchasing across multiple domains leading to broken attribution across brands
Lack of centralised reporting across all brands. Management did not have a unified report to quickly glance at performance for the group
Solutions
- Conducted extensive research to better understand data structures across all domains
- Employed a GTM UA to GA4 translation template to convert UA parameter into GA4 parameters allowing for consistent parameter translation at scale
- Configured Cross domain tracking across all different domains enabling accurate attribution for Mosaic Brands
- Created an overview report for all brands as well as individual brand reports across the group
Frequently asked questions
Generally, we suggest using Google Tag Manager to manage your marketing tags and tracking. It helps to make tracking setups easy and allows for quick changes to be made. From Google Tag Manager, we can send data and conversions to other services like Google Analytics or Google Ads.
Google Anayltics 4 (GA4) is the latest version of Google’s free analytics service that allows you to measure and analyse the traffic that visits your website or app.
With Google sunsetting Universal Analytics in July 2023, Google Analytics 4 will be the only analytics platform offered by Google.
If you want to measure your website traffic, improve your SEO and run Google Ads campaigns, Google Analytics still remains the best tool to help do so.
Google Analytics 4 data can be exported to BigQuery or other data stores, meaning that you can take ownership of the data that is being collected.
The analytics data will be stored in BigQuery within Google Cloud. If you have other data storage requirements, get in touch and we can see if we can accommodate your needs.
Getting started is simple. Just email us hello@metriclabs.com.au or call us on 02 9160 0711 .