Google has finally revealed that our beloved Expanded Text Ads (ETAs) that we’ve become so accustomed to are leaving by June 2022. Instead, Google has announced that the Responsive Search Ads will be taking their place. Fortunately for advertisers, you’ll still be able to continue serving and editing existing ETAs, but the default text ad type to create from within AdWords will be the newer RSAs.
So what is the difference between Expanded Text Ads and Responsive Search Ads?
Expanded Text Ads
Expanded Text Ads are the 3 headlines, 2 descriptions ads that have been a quintessential part of PPC marketing, ever since it came into being in 2016.
A little bit of trivia: It is believed that ads grew 50% in size overnight after its launch and was responsible for increasing ad Click-through-rates (CTRs) by an average of 20% for advertisers.