fbpx

Universal Analytics Metrics

Users

Users is a Metric in Google Analytics under the Lifetime Value and Cohorts section

Users Definition: This is relevant in the context of a request which has the dimensions ga:acquisitionTrafficChannel/ga:acquisitionSource/ga:acquisitionMedium/ga:acquisitionCampaign. It represents the number of users in the cohorts who are acquired through the current channel/source/medium/campaign. For example, for ga:acquisitionTrafficChannel=Direct, it represents the number users in the cohort, who were acquired directly. If none of these mentioned dimensions are present, then its value is equal to ga:cohortTotalUsers.

Recent Blogs

How to structure your Google Ads account for Optimal Performance
Jul 19 2024 | by Jack

In today’s competitive digital landscape, mastering Google Ads requires more than just creating compelling ad content and strategic bidding—it demands constructing a meticulously organised account structure to maximise your...

Google Analytics 4 Reporting Surfaces: A Complete Overview
Jul 16 2024 | by Vincent

Effective data analysis is critical to achieving business success. GA4 reporting surfaces provide the necessary tools to collect, analyse, and visualise data. These surfaces help companies understand user behaviour...

What Is a Data Pipeline and Why Is It Important?
Jul 9 2024 | by Luci

In today’s world, where data drives almost every decision, businesses and organisations need a way to efficiently and accurately collect, process, and analyse data. This is where data pipelines...

Our quarterly Google Analytics 4 foundations workshop is back – reserve your spot!

X