Universal Analytics Metrics

User Retention

User Retention is a Metric in Google Analytics under the Lifetime Value and Cohorts section

User Retention Definition: Cohort retention rate.

How its calculated: ga:cohortActiveUsers / ga:cohortTotalUsers

Related Metrics

Total Users
Screens / Session
Avg. Server Connection Time (sec)
CM Revenue
Percentage Exit
CM Cost

Data Analytics & Insights Universal Analytics Metrics User Retention

Metric Categories:

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