Universal Analytics Metrics

Impressions

Impressions is a Metric in Google Analytics under the Adwords section

Impressions Definition: Total number of campaign impressions.

Related Metrics

User Retention
DV360 Conversions
Goal Completions Per User (LTV)
Cost per Conversion
GAM CTR
Goal Conversion Rate

Data Analytics & Insights Universal Analytics Metrics Impressions

Metric Categories:

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