Universal Analytics Metrics

Goal Conversion Rate

Goal Conversion Rate is a Metric in Google Analytics under the Goal Conversions section

Goal Conversion Rate Definition: The percentage of sessions which resulted in a conversion to at least one of the goals.

How its calculated: ga:goalCompletionsAll / ga:sessions

Related Metrics

Goal Starts
Quantity Added To Cart
Product Refund Amount
CM ROAS
GAM Backfill Viewable Impressions %
DV360 Impressions

Data Analytics & Insights Universal Analytics Metrics Goal Conversion Rate

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